Loyalty Marketing: A Lesson in Strategy and Career Growth
This past week, we had the pleasure of listening to Stephanie Joseph-Flatts. A George Brown College graduate with 16 years of experience in marketing, she presented an insightful talk on how to approach loyalty marketing and career-building. It wasn’t just her knowledge of loyalty marketing strategies that stood out, but also her honest advice about breaking into the marketing field. She provided a clear breakdown of what it takes to be successful with both engaging customers and in starting a career. I found her talk on loyalty marketing eye opening. She emphasized that repeat customers are 130% more valuable so businesses must balance bringing in new customers with keeping existing ones. This got me thinking about brands like PC Optimum and how they reward their customers like me, to keep them engaged beyond their purchases. These initiatives give customers a sense of exclusivity and lasting value, which is exactly what companies need to do to cultivate customer loyalty. Loyalty Mark...